Copywriting
Copywriting: Aida is more than an opera
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be successful. A = Attention I = Interest D = Desire A = Action It does not matter how well your description is written, how good your product ... continue2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright ? 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it?s tough to set general rules for something that?s so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environment, education, audience, purpose?all thes ... continueTop 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sale ... continueMagic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Richard Taflinge ... continueShould You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort? The answer is "Yes" if they are done right. When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site. However, when done incorrectly, tes ... continueContent Generation for the new search engine and searcher
When i first entered the arena of search engine optimization a few years ago i soon found out that backlinks were they key to sucess and i made the most of backlinks by being a slave to the search engines by linking my site in every spare moment i could. Over the last few years i have found that the backlink is no longer as powerful as it was in the past and to survive and get better rankings w ... continueCopywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
by Karon Thackston ? 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page la ... continueAd Copywriting: Building Brand Equity one Word at a Time
Ah?advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads ? those special ads that stand out and make you say, ?Hey, that was a really good ad!? For us in the ... continueFixing Bad Web Site Copy
Let??s face it ?V a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I??ve seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writing, they will get a negative feeling about you ... continueHiring a GREAT Copywriter
Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the ?total marketing piece?- because copy is only a part of the ad, brochure, website, or flyer. ... continueCan you make you customers buy like Crazy
Can you Make your Customers Spend like Crazy In a Perfect World this would be a fantastic thing to Happen in your internet business. To have your customers throwing money at you for any product or service you were marketing. And of course the icing on the cake would be to have your customers searching for you instead of you having to search for them. I'm sure we would all love to be i ... continue?Super Verbs? Really Move Your Copy by Karon Thackston
By Karon Thackston ? 2004 http://www.learn-copywriting.com Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery i ... continueHow To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!' by Kai Virihaur
We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers. But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you need ... continueHitching a Ride on Current Events by Paul J. Krupin
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to Hitching a Ride on Current Events by Paul J. Krupin Current events do present opportunities for media coverage. To see whether you can get involved requires you to analyze what you have and quickly ... continueYour Article is Being Used Without a Resource Box - What Can You Do? by Francisco Aloy
Your Article is Being Used Without a Resource Box - What can you do? Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and won't include your resource box. Another common practice is that of replacing your HTML link with a text link. Funny thing,when you submitted the article, it had a HTML link! Before jumping the gun and coming down hard on the ... continueA simple 7-step checklist to test your ads by Andre Clacy www.explosivecopycourse.com
Imagine if you had in your hand a simple, bullet-proof, 7-step checklist to test your ads and sales letters. Well, here?s a simple 7-step checklist that Joe uses every time he writes copy. Every marketing piece of his that passes the test has gone on to generate sales. In one of his lesser known books, "Making Ads Pay," legendary ad man John Caples reveals a 7 step formula for succe ... continueHow Does Spellchecker make you Lazy? by David Parton
It's a crime what laziness can do. That's the downside of automation and software tools. People get lazy. Don't get me wrong, I love technology and I depend on Spell-checking software to help with my writing. It finds the typos but it does not find all the spelling mistakes.It does not find the contextual mistakes. What do I mean by that? Here's an example: "The kid's got heat." Maybe, ... continueHow To Test Your Headlines Without Spending A Fortune In Advertising Fees by Thomas A. Hilton, Jr.
So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet. You've discovered one common ground among them all. And they all do agree on this one thing. Testing the headlines is critical. They all say that it's the absolute one critical element to any successful marketing campaign. Whether it's the headline on your web ... continueHow To Write Powerful Headlines by Al Martinovic
How To Write Powerful Headlines By Al Martinovic I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this... I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headlin ... continuePower Writing 101: Tips and Tricks to Get You Taken Seriously! by Dina Giolitto, Wordfeeder.com
In my ten years as an advertiser, I?ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use ? when to say ?bloom? instead of ?grow,? or ?confused? instead of ?befuddled.? But having a flair doesn?t make them an expert in the field. I?m ... continuelistings 11 to 30 of 33 Next Last