Copywriting

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How to write your website in 60 minutes by Chris Mole

Don?t be daunted at the prospect of writing your website copy. Here?s a simple outline that shows you how to compile the framework for a successful business website ? and it shouldn?t take more than 60 minutes. -------------------- If you?re like most small business owners, the prospect of writing your website fills you with dread. You don?t know where to start and you?re not sure what to   ... continue

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Make Your Website Headline Sell by Chris Mole

When a visitor arrives at your website, the first thing they look at is the headline. You have just a few seconds to make a good impression. Otherwise, they may not stick around to read the rest of the page. Unfortunately, most small business websites waste the huge opportunity to be gained from their headline. Typically, at the top of the page you?ll find the company?s name. Or perhaps somet  ... continue

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Can Anyone Succeed as a Freelance Copywriter? by Nick Usborne

This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise. If someone tells you different, they are not telling you the whole truth. If someone says, "If I did it, anyone can..." that is a t  ... continue

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