Copywriting
How to Make the User Read Your Page
This is what a professional copywriter should think about. Everything seems to be alright: the design is surprisingly attractive, page organization is great, the content is informative and nicely written, but time passes and no customers leave their trace at the website destined to be the main source of information about your company. The point is not only in site building, but in its arranging an ... continueReview: The Step-by-Step Copywriting Course
by Jill Whalen ? 2005 http://www.highrankings.com/copywritingcourse I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes ... continueBeyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn?t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let?s take a look at a few of the other response-generating feelings: Curiosity: ?What never? ever to eat on an airplane!? That headline is from the super-successful sa ... continueSuch a Tease
The "teaser" on the outside of a direct mail envelope is much like the subject line of an email. It's only purpose is to get the reader to open the envelope, or the email. Here's an example of a teaser I wrote for a lead generating direct mail package targeted at pilots who are in the market to buy an airplane. The product in this case is a one fifth share in a light aircraft, an aircraft ... continueHow to Profit From Fear and Greed
reed and fear may be just a couple of the more unsightly blemishes on the underbelly of the human psyche. But they're also two of the greatest all time motivators ever invented. If you want your copy to sell, you need to understand how to put these powerful emotions to work for you in your written copy. Greed and fear (and a whole bunch of their emotional first cousins) reside inside of e ... continueFreelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner ... continuePowerful Lessons From A $20 Bill
By Catherine Franz Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned there were no strings attached. You would have thought that everyone would be raising their hand wanting the $20 bill. That isn't what happened. Less than half the people raised their hand. I gave the $20 bill a ... continueHow To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they?re no different from the lazy employee who does nothing all day but look busy. You wouldn?t give him more hours in the hopes that one day something productive will happen. And you shouldn?t keep running those ?name recognition? ads in the hopes th ... continueA Copywriter Speaks: Hey, Give Me Back My Pen!
It?s no wonder I have a permanent crick in my neck. I?ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness that is our existence. Okay, I?m being a little dramatic. But it?s true; innumerous individuals think they don?t need my services. Guess again, fr ... continueCopywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears. Copywriting FAQ's: 1. How do I know your w ... continueCopywriting: Aida is more than an opera
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be successful. A = Attention I = Interest D = Desire A = Action It does not matter how well your description is written, how good your product ... continue2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright ? 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it?s tough to set general rules for something that?s so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environment, education, audience, purpose?all thes ... continueTop 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sale ... continueMagic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Richard Taflinge ... continueShould You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort? The answer is "Yes" if they are done right. When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site. However, when done incorrectly, tes ... continueContent Generation for the new search engine and searcher
When i first entered the arena of search engine optimization a few years ago i soon found out that backlinks were they key to sucess and i made the most of backlinks by being a slave to the search engines by linking my site in every spare moment i could. Over the last few years i have found that the backlink is no longer as powerful as it was in the past and to survive and get better rankings w ... continueCopywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
by Karon Thackston ? 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page la ... continueAd Copywriting: Building Brand Equity one Word at a Time
Ah?advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads ? those special ads that stand out and make you say, ?Hey, that was a really good ad!? For us in the ... continueFixing Bad Web Site Copy
Let??s face it ?V a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I??ve seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writing, they will get a negative feeling about you ... continueHiring a GREAT Copywriter
Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the ?total marketing piece?- because copy is only a part of the ad, brochure, website, or flyer. ... continuelistings 1 to 20 of 33 Next Last