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Whos Afraid Of Short Sales'
Does the term "short sale" scare you'Are you shying away from taking listings,
thinking that there is no equity, so there is no
profit' No point, right' Wrong thinking! You are
losing valuable business if you don't take these
plentiful listings.
When you negotiate a short sale offer, your
commission is built in. Sounds good, right' With
proper structuring not only does the buyer get a
good deal, the seller will be saved from
foreclosure, the lenders will have a property off
their books ... and the real estate agents
involved will receive due commissions.
Are you as discouraged by the current market
trend as so many real estate agents are right now'
Do not be afraid to take the listing, even though
the property is appraised at a lesser amount than
the seller owes. Take as many listings as you
possibly can.
Yes, you understood me correctly, take as many
listings as you can! The more listings you have,
the more short sales you can negotiate, and the
more clients you are better able to serve. (Isn't
that what we signed on for') And when this market
has once again turned, you will not only have
closed more transactions than the average real
estate agent, you will have a nice sized client
base from which your referrals will come
streaming.
Why take short sale listings'
When a short sale can be negotiated for a
homeowner, most times their credit can be
restored more easily than when a foreclosure is
in their history. And when you are able to
negotiate with their lender for a lesser amount
of deficiency, the homeowner is in a better
financial position then when they have been
foreclosed upon.
Here in San Diego there have been nearly 5,000
short sale listings on the MLS since the
beginning of 2007.This verifies that this is the
niche market to be working right now! If you are
able to close these good deals, you are heads and
shoulders above the rest.
Are you educated in short sales'
If not, take a look at my website, Information-
Valley.com, it can lead you in the right
direction with trusted and verified information.
The key here is to have a solid understanding of
what is involved in negotiating a short sale.
After taking the listing what should you do'
Place your 800 number sign on the property, and
that way you can control the calls coming in. And,
of course, you will be promoting your business
as well. Having your own 800 number sign all over
town is the best testimony to other potential
listings. And right now, you want to have as many
listings as you can take.
Why Proquest Technology'
The advantage of the Proquest Technology 800
number that I use is that there are multiple
mailboxes (over 100) in which I can have a
separate message recorded for each of my short
sale listings. And with this system, the caller's
phone number is "captured" for me, even unlisted
numbers.
When I researched the benefits of various 800
number providers, Proquest Technology stood out
from among the many offered. On my website, I
have a link to Proquest Technology's 800 number
site, if you are curious about this invaluable
service you can check it out there.
OK, you are all set to work the listing!
So, now, you have the listing and your own 800
number is displayed. If you are not familiar with
short sales, visit www.Information-Valley.com to
familiarize yourself with what is actually
involved with the negotiating of a short sale
offer.
Overcoming Short Sale Jitters
Once you have that first short sale listing, the
others will get easier and easier. You will find
that other real estate agents will be referring
their listings to you, because of their
reluctance and lack of short sale knowledge. Your
business will grow, and you will be reaping the
rewards for a long time to come.