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SEO Terms Any Budding Online Marketer Should Know
Know your terms in SEO. While some may argue that familiarity the gist of the SEO industry will suffice, it still cannot be denied that knowing what words pertain to which is equally important. In order to be truly an expert in SEO, you have to know how to work the jargon.Certainly, online marketing is a fast growing business today. Ranging from Affiliate Marketing to Social Bookmarketing Networks, surely, any budding online marketer will have no difficulty getting word out. But like any business, several terms should be known in order to belong and communicate in business and marketing transactions that surround the SEO industry. Here are eight must-know terms.
1. Advertising specifications pertain to ads that are found in and outside banners. This also includes buttons and banners that are advertised as HTML links. Part of ad spec are also pop-ups, pop-unders, etc.
2. Affiliate marketing, from the word affiliate, pertains to the no-product-just-partner kind of marketing. Included in it is the affiliate directory that has a list of all possible affiliate products and services to advertise, plus an affiliate forum where partners' partners meet. CPM or Copy per Mile and CPC or copy per impression is also part of this.
3. Business and ebusiness encompass applications and online strategies such as disintermediation and guerilla marketing. Also part of these are the free, first-mover advantage, interactive agencies, Impression marketing, marketing plans, and network effects.
3. A community refers to a blog or a forum of different users where a moderator advises on online marketing ethics and the members share the information they know about SEO, as well as their experiences in the business.
4. Controversial marketing pertains to unusual, irrelevant or provocative sites, which are appropriately blocked using ad blocking and banner blindness tools to protect the Internet user. But it also includes boosting up sites with buzzword, email spam and cookies, that checks which have illegal users who come-go. There are arguments for and against controversial marketing techniques and it is up to the user to see if these would help boost his or her business or not.
5. Email marketing is a type of online marketing technique that uses ezines, email and online directories to inform Internet users about a product or service. However, this can be problematic as most users do not appreciate unsolicited emails on their inboxes and have these sent automatically to Bulk or Spam folders. While email marketing is effective, it's also risky for an online marketer to rely solely on this technique.
6. Linking strategy is a marketing strategy that uses linking to promote a site, a product, or a service. Most of the links you find on a certain page are also related to the site you are promoting, and it is up to the reader if he or she wants the extra information or not.
7. Online advertising pertains to making advertising networks, caching, and frequency caps. It also includes house ads, rate cards, keyword marketing, run-of-site (ROS) tactics and rep firms. Plus it deals with run-of-network (RON), self-serve advertising, sponsorships and underdelivery.
8. Search engine optimization is perhaps the most famous marketing strategy which allows you to boost you stats using description tags, doorway pages and doorway domains. Other than that, it also has works on invisible Web techniques, keyword building and generation, and keyword densities, which make researching a site easier, especially if it has high keyword popularity.
These are just some of the terms used in online and SEO marketing. To be able to really know and master the business, you really can't rely on generalized concepts alone. Dig deep into the roots of SEO and be more than familiar with the terms that surround it. You really can't expect to succeed in the SEO world with just surface knowledge of the subject.
Vanessa Arellano Doctor