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How To Get Your Customers To Fall In Love With Your Products And Services
My hair grows so damn fast. I have to get a hair cut every 3 weeks. Every time I need a haircut I go to Peter in downtown, Vancouver.You know… Peter actually worked in New York 10 years ago. I guess you could say he earned his chops in New York. And he's cut hair for many celebrities, including Jim Carrey, etc.
Then he moved to Vancouver and opened his own salon.
Well, if Pete is good enough for Jim Carrey then he's good enough for Dan Lok.
I've been going there for 8 years now.
Talk about customer loyalty!
Yeah… so I'm sure you are asking why am I so damn loyal' Right'
What makes Pete different than the other hairdressers' Why do I go back to him again and again'
Well I'll tell you. Pete works at it. He builds loyal customers in each interaction and builds them into every haircut he produces. He didn't attract the stars simply because he cuts hair well (though he does). He also offers exceptional customer service.
And I have to tell you, even if Pete's haircutting ability wasn't 110 to 5. They want to see you succeed. They want to see you do well. If a devotee is someone who sells for you, a Raving Fan is someone who can't STOP selling for you. Raving Fans tell everyone about how fantastic you are. They talk about your company. They love you.
These days it's more expensive than ever to get a new customer. Most businesses in fact are acquiring their customers at a loss or break-even point. That means you have to get your customers to come back to you and buy again and again.
Why' That customer isn't simply profitable to you. They are your most important resource. What you want, what you need is as many raving fans as you can get.
You will succeed when you sort your prospects from suspects, move people up from prospects to customers, from customers to raving fans.
You need to have a marketing system that automatically moves people up the loyalty ladder as quickly as humanly possible.
Very soon, it'll be like me and Pete. I am one of Pete's Raving Fans. I send him clients. I sell FOR him without him asking me to it. I write about him in my article! I only go to him and nobody else. And I am thrilled to show up every month, 12 times a year to give him money. And I'll keep going to him unless he retires from the business. That could be another 10 to 20 years.
You see how much a Raving Fan like me is worth to Pete's business'
Sincerely,
Dan Lok