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<h3>Whos Afraid of Short Sales?</h3>
 
Does the term \"short sale\" scare you? 
 
Are you shying away from taking listings, 
thinking that there is no equity, so there is no 
profit? No point, right? Wrong thinking! You are 
losing valuable business if you don\'t take these 
plentiful listings. 
 
When you negotiate a short sale offer, your 
commission is built in. Sounds good, right? With 
proper structuring not only does the buyer get a 
good deal, the seller will be saved from 
foreclosure, the lenders will have a property off 
their books ... and the real estate agents 
involved will receive due commissions. 
 
Are you as discouraged by the current market 
trend as so many real estate agents are right now? 
 
 
Do not be afraid to take the listing, even though 
the property is appraised at a lesser amount than 
the seller owes. Take as many listings as you 
possibly can. 
 
Yes, you understood me correctly, take as many 
listings as you can! The more listings you have, 
the more short sales you can negotiate, and the 
more clients you are better able to serve. (Isn\'t 
that what we signed on for?) And when this market 
has once again turned, you will not only have 
closed more transactions than the average real 
estate agent, you will have a nice sized client 
base from which your referrals will come 
streaming. 
 
 
Why take short sale listings? 
 
When a short sale can be negotiated for a 
homeowner, most times their credit can be 
restored more easily than when a foreclosure is 
in their history. And when you are able to 
negotiate with their lender for a lesser amount 
of deficiency, the homeowner is in a better 
financial position then when they have been 
foreclosed upon. 
 
Here in San Diego there have been nearly 5,000 
short sale listings on the MLS since the 
beginning of 2007.This verifies that this is the 
niche market to be working right now! If you are 
able to close these good deals, you are heads and 
shoulders above the rest. 
 
Are you educated in short sales? 
 
If not, take a look at my website, Information- 
Valley.com, it can lead you in the right 
direction with trusted and verified information. 
The key here is to have a solid understanding of 
what is involved in negotiating a short sale. 
 
After taking the listing what should you do? 
 
Place your 800 number sign on the property, and 
that way you can control the calls coming in. And, 
 of course, you will be promoting your business 
as well. Having your own 800 number sign all over 
town is the best testimony to other potential 
listings. And right now, you want to have as many 
listings as you can take. 
 
 
Why Proquest Technology? 
 
The advantage of the Proquest Technology 800 
number that I use is that there are multiple 
mailboxes (over 100) in which I can have a 
separate message recorded for each of my short 
sale listings. And with this system, the caller\'s 
phone number is \"captured\" for me, even unlisted 
numbers. 
 
 
When I researched the benefits of various 800 
number providers, Proquest Technology stood out 
from among the many offered. On my website, I 
have a link to Proquest Technology\'s 800 number 
site, if you are curious about this invaluable 
service you can check it out there. 
 
OK, you are all set to work the listing! 
 
So, now, you have the listing and your own 800 
number is displayed. If you are not familiar with 
short sales, visit www.Information-Valley.com to 
familiarize yourself with what is actually 
involved with the negotiating of a short sale 
offer. 
 
 Overcoming Short Sale Jitters 
 
Once you have that first short sale listing, the 
others will get easier and easier. You will find 
that other real estate agents will be referring 
their listings to you, because of their 
reluctance and lack of short sale knowledge. Your 
business will grow, and you will be reaping the 
rewards for a long time to come. 
Author Info
 
Discover what works and keep abreast of the market trends by subscribing to Information-Valley’s free newsletter at http://www.information-valley.com/informationRealEstate.html 
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