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<h3>Job Interviews: Five Ways to Make a Lasting Impression</h3>
 
If you have landed an interview, you can be sure your resume proved that your background and experience match the requirements of the job. 
However, companies do not hire degrees, titles, or references-they hire people. Face-to-face interviews give them the chance to get a sense for the \"soft skills\" that do not show up on resumes. It is crucial to put your best self forward if you want to get to the next round. 
Here are five ways to make a lasting impression in the short time you have: 
1. Do your homework. You would not take an exam without studying first; why go to an interview unprepared? Research the company\'s history and market niche, as well as industry news and trends. Go over the job description in detail, making sure you understand each duty that the position requires, and take notes on any overlaps between this job and experiences or positions you have had in the past. Some of the worst interview blunders involve mistaking what the company does or misunderstanding the job itself. Also, be sure to plan your route to the interview site and leave plenty of time for error, especially if it is an unfamiliar area. It is better to arrive far ahead of schedule and be relaxed than to show up late and flustered. 
2. Look the part. Jeans and unkempt hair might fly at the local record store, but interviewing for a serious job demands attire that reflects your professionalism. \"Business casual\" is a good rule of thumb, but if you are uncertain about the appropriate level of attire, dress up. Simplicity is key; women especially should avoid anything tight-fitting or revealing, opting instead for styles that will not be a distraction. Take your time getting ready, and, if you like, bring a pocket mirror for last-minute check-ups. Are your shoes polished and your nails clean? Did you dispose of your chewing gum? Sweat the small stuff-it adds up. 
3. Act the part. Confidence is contagious, and the more you believe that you are right for the job, the better your chances are of convincing them. Offer a firm handshake and keep good posture during the interview. Make eye contact with your interviewer and do not shy away from mentioning your strongest points when they are relevant to the discussion. Be careful, though: there is a fine line between confidence and arrogance, and the latter does nothing to endear you to your interviewer. 
4. Engage. Listen actively during the interview and always respond to the question asked, not the question you want to hear. Offer more than one-word responses; this is your chance to express qualifications not listed on your resume. However, interviewers also appreciate concise answers, so do not stray too far off the point. Ask follow-up questions that demonstrate your attention and interest; the best interviews often evolve into discussions rather than straight question-and-answer sessions. Always use proper grammar and be articulate; rehearsing answers to common questions can help you feel relaxed during the interview. 
5. Follow up. Saying thank you, both at the end of the interview and in a personal email or note afterwards, is essential and can give you the edge on other candidates. In your follow-up message, it is appropriate to ask any questions you missed during the interview, and re-emphasize the skills you would bring to the position. 
Remember, interviews go both ways: you are evaluating whether the job makes sense for you just as much as they are evaluating whether you make sense for the job. Be honest with yourself and your interviewer about your capabilities and expectations, and your lasting impression may well become a lasting career. 
Author Info
 
Courtland L. Bovee, one of America\'s leading instructors in clear and 
effective communication, co-authors several leading college-level texts 
with John V. Thill, a prominent communications consultant and current 
Chairman and Chief Executive Officer of Global Communication 
Strategies. Their website, Business Communication Headline News, the #1 
business communication site on the web, is at http://www.businesscommunicationheadlinenews 
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